The Google algorithm has many names: Penguin, Panda, and the less popular but equally useful Random Corner. But they all refer to the same thing. It is a system that adjusts rankings of websites according to specific and strict criteria. It does not decide on how a website should be ranked but it makes some points up for content and usability.
The values of the elements are based on their relationship with each other and they were developed over a period of several years by human beings. The algorithm is also able to incorporate research, therefore the guidelines can be adjusted or even altered at any time without too much fuss.
The first step is to choose a metric that will allow the website to be ranked and this is based on the data that a user will provide on the site. This process will involve the search engines looking at different aspects of the site and using these metrics to determine which websites they are on and what kind of content is on those sites.
As they are now, algorithms are not the most effective and efficient tools for search engines but they are very useful at helping users to find sites that they may have otherwise missed. Some people believe that algorithms are designed to create results that will lead to the users being directed to high profile websites. This is not the case.
However, it is clear that the algorithms are useful as they do help normal users find results that may not otherwise be discovered. They can be used to help users narrow down the search results to search for just a few options rather than being directed to large sites that may not be relevant to what they are looking for.
What these algorithms work on is a combination of human criteria and technology. It is not hard to see why they are called the Google algorithm because all of them work together and that is what makes them so complex.
The algorithm is then able to produce a variety of results that will help websites to rank well on the results pages of search engines. Once a website has been found, it will be given extra weight in the results and this can be a very good thing.
A website that is highly ranked in the search results will be more likely to be seen by users and it will make more money. A website that has a high position in the results will still be on top but only because of the effort that search engines put into finding them and keeping them there.
For a site to be given higher ranking it will need to follow certain criteria and it will also need to have no information that is obviously wrong or inaccurate. A bad mistake by the website can result in it being removed from the results page.
It can take months for websites to be found by search engines and then placed at the top of the results. However, these can be useful for website owners because they help to develop a brand or identity that may not otherwise be recognised and this can be a great marketing tool.
Of course, if a website has good links to other websites it will also be an asset. Having such links ensures that visitors to the website will be directed to other sites and this can increase traffic that is then sent to the company’s own website.
The purpose of the algorithm is to make sure that websites are treated fairly by search engines and that the only aim is to find websites that are likely to be interesting to users. It works with other factors to ensure that the quality of websites is not compromised and this is one of the main reasons that it is so effective.