We’re in a new era when it comes to Google algorithms.
The real changes won’t happen until the company’s next major update, scheduled for sometime in 2020.
Most users have probably heard of the Google Panda algorithm change that penalizing websites that were incorrectly labeling their content as keywords. But other than the reputation penalty, very little has been mentioned about what that means for website owners and SEO (search engine optimization) programs.
That’s about to change. The most recent update to Google’s algorithm was also the most drastic. However, in this case, it might not be enough to dissuade millions of Internet users from making the switch to a new Google.
In fact, after reading the news that Google would start moving away from the old Google model, a surprising number of webmasters have already changed how they approach their sites. And the good news is that with so many adjustments, it’s still possible to put your site on the right track. So, just how did Google get here?
Modifying the Algorithm
Back, in November 2020, a change that could be called one of the most important changes to the Google algorithms ever took place. In short, the new algorithm ended the ability of the Google Panda team to tag websites and include them in rankings. Because of this, any site with your URL included would be removed from search results.
In a nutshell, webmasters who’ve been relying on keywords for their websites’ visibility were suddenly out of luck. After the Panda update, it was easy to spot sites with low rankings because of having the wrong keywords.
Although the change made it impossible for some webmasters to generate high ranks, the change actually worked in favor of the majority. Instead of ranking poorly or not at all, sites with the wrong keywords received the highest rank in the ranking algorithm.
With the huge advantage over webmasters, it wasn’t long before a number of SEO companies began recommending to clients to simply use the wrong keywords. This is one of the biggest mistakes that webmasters can make when using keywords for their SEO campaigns. By using the wrong keywords, you are basically cutting yourself off from a major opportunity to succeed in the search engine results.
If you’re struggling to attract traffic and generate profit through your website’s content, you need to start utilizing specific keyword phrases as much as possible. These phrases should include at least two words and should have the correct keyword capitalization.
You can find out which words are effective ways to target organic search results in your niche using an online tool such as the WordTracker review. It’s a tool that was created specifically to provide search engine optimization (SEO) marketers with comprehensive and up-to-date information about the keywords and phrases they need to include in their pages to maximize their potential success.
The most important thing to remember when working with keywords is that every website should use them. On the topic of keywords, if you’re not targeting search engines with your pages, you are taking your site to the trash bin. You’ll never see success in terms of web page views, if you don’t put keywords in your articles, videos, ads, blogs, and everything else.
As long as you continue to use the wrong keywords, the Google algorithm will target your site and wipe it off the map. It’s highly recommended that you make the shift and find a way to use the right keywords for your campaign, even if you don’t feel comfortable doing it manually.